1958 Fujiya Caramel
In 1958 the confectionery company Fujiya launched Fujiya ’ s Baseball Caramel complete with its own card set. Each about the size of a passport photo and printed on paper thin stock, these cards were included in every individual sized box of the product. I don ’ t think it is definitively known how many cards are in this unnumbered set but it seems to be at least 120. P remiums were also offered. According to one advertisement, one in three boxes of Baseball Caramel came with a voucher for a large size bromide. Whether the bromides were redeemed at the shop of purchase or if they had to be mailed in for, I don ’ t know. The premiums come in slightly different types; they can be found with a facsimile signature, printed name, both, or neither. All are blank backed. Although all ‘ 58 Fujiya Caramel cards are scarce, the premiums seem to be a little more available, surprisingly. I guess this may make some kind of sense. The regular cards are so small and flimsy...